Tourism in the North East is made up of four independent organisations, or partners: Northumberland Tourism, NewcastleGateshead Initiative, Visit County Durham and Tess Valley Unlimited (more detail below).
These partners work closely together, as well as with national and international tourism bodies and associations, to promote the region to visitors and to facilitate tourism businesses to access research, training, business advice and marketing opportunities.
All partners support this Tourism Business Toolkit website as the main information resource for local tourism businesses. The main regional visitor website www.visitnortheastengland.com is aimed at visitors to North East England, with each regional partner operating their own visitor facing websites as well.
Check out Key Facts and Figures about tourism in the North East.
Visit County Durham is an independent company limited by guarantee. It has a Chair, Board members and a Chief Executive and works in partnership with local businesses to raise the profile of County Durham as a world-class destination.
Northumberland Tourism is a limited company with a public/private sector Board. Their aim is to promote a truly compelling Northumberland ‘brand’ working in partnership with tourism businesses to establish the region as England’s premier rural tourism destination.
NewcastleGateshead Initiative is the destination marketing agency for NewcastleGateshead, promoting NewcastleGateshead as a world-class place to live, learn, work and visit. We aim to position and promote NewcastleGateshead as a leading European destination for leisure and business visitors.
Created in 2000 by Newcastle City Council and Gateshead Council as a publicly and privately funded business, NewcastleGateshead Initiative has developed a strong brand for the area - promoting it nationally and internationally as a place at the forefront of innovative culture-led regeneration.
Tees Valley Unlimited is a partnership of public, private and voluntary bodies which coordinates activities, appropriate to a city region level, designed to improve the economic performance of the entire Tees Valley. TVU continues to support tourism across the five boroughs within Tees Valley by working in partnership with tourism businesses, stakeholders, national and sub-regional agencies, tourism industry associations and local authorities on the ongoing promotion and development of the area
VisitBritain and VisitEngland undertake partnership and marketing activities that promote the region to markets around the world, including the UK itself.
Tourism Network North East works with industry/sector trade bodies and associations such as Northumberland National Park and the North East Hoteliers Association as well as People 1st and Business Link, with the aim of supporting partnership working, delivering our Visitor Economy Strategy, and disseminating knowledge and information to local tourism businesses.
Here is a list of these regional and national organisations - contact them direct for further help.
This website is aimed at all visitor-facing businesses. From accommodation providers, restaurants, bars, pubs and cafes to retailers, cultural, entertainment and leisure venues, meetings spaces, transport operators, activity providers (bike hire, watersports, etc) and tour guides.
We want to make sure that you are fully supported by us and our partners for all your tourism and business practice needs as well as making sure you know where to go to access further help and advice.
Find out more about how this website can help your business
To contact your Area Tourism Partnership co-ordinator and for all general enquiries, contact us
Visit our Document Library packed full of support information, factsheets, and helpful documentation to download.
Visit our Case Study section for live examples of local tourism business success.
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