http://www.tourismbusinesstoolkit.co.uk - News Articles en-GB Copyright Tourism Business Toolkit Tourism Business Toolkit News Tourism Business Toolkit 60 Thu, 13 Oct 2011 10:41:18 GMT http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2011/9/23/social-media-marketing-or-customer-service-a3628 TravelMole recently featured an interesting 'guest comment' from Rich Rust - social reputation manager for social media specialist agency Yomego (www.yomego.com). He examines the question of whether 'social media is a worthwhile exercise for travel and tourism companies'. And here's what he says. Are you keeping up with social media?  Marketing Fri, 23 Sep 2011 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2011/9/3/visitbritains-youre-invited-campaign-enters-2nd-phase-a3607 VisitBritain has just unveiled the second phase of its global 'You're Invited' campaign - Great Britain 3D. Ten unique 3D artworks have left London for a worldwide tour that will promote Britain overseas.  The iconic artworks build on the high profile celebrity launch of the organisation's marketing programme in June. World famous 3D street artists Joe and Max were commissioned to create the interactive artworks for VisitBritain.  They allow members of the public to insert themselve Marketing Sat, 03 Sep 2011 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2011/6/24/british-celebrities-to-invite-the-world-to-visit-britain-a3523 Last week VisitBritain unveiled an international TV campaign featuring globally recognised British celebrities inviting the world to visit Britain. Dame Judi Dench, Slumdog Millionaire star Dev Patel, Twiggy, Rupert Everett and Jamie Oliver invite the world to experience all that Britain has to offer. This major TV campaign marks the start of a major marketing push and will be shown in Britain's key inbound tourism markets that delivery revenue - such as the US and near Europe - and growth are Marketing Fri, 24 Jun 2011 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2011/5/5/royal-wedding-gives-2bn-boost-to-uk-tourism-a3465 'VisitBritain predicts the Royal Wedding, a worldwide TV event, will trigger a tourism boost that will last several years, eventually pulling in an extra 4m visitors and some £2bn for the country's coffers'. Read more here Marketing Thu, 05 May 2011 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2011/3/29/is-blogging-your-thing-it-certainly-is-for-visitbritain-a3414 VisitBritain has launched an innovative UK travel blog: www.VisitBritainSuperBlog.com, harnessing the social-media power of 20 of the most influential travel bloggers in the world. Using the free blogging platform WordPress, VisitBritain has brought together the leading travel bloggers from across the globe with the aim of creating the UK's most influential travel blog. Read more here And check out our social media made easy section for helpful tips on blogging as a business to Marketing Tue, 29 Mar 2011 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2011/2/15/visitbritain-right-to-focus-on-key-markets-a3373 BHA chief executive Ufi Ibrahim has said that as a result of its cut in funding VisitBritain was right to focus on certain key overseas markets, but that the application of VisitEngland is the key to future domestic success. “Unfortunate though it is, the need for VisitBritain to re-focus became imperative once the government’s 34 per cent cut in funding was announced,” she said.   “It is far better to concentrate on key markets than to spread resources to Marketing Tue, 15 Feb 2011 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/12/8/durham-launches-campaign-to-help-market-and-coastal-towns-a3310 Visit County Durham unveiled the campaign at the Riverside Cricket Ground, Chester-le-Street.  The campaign comes in the form of visitor maps that include the areas around Chester-le-Street, Barnard Castle, Bishop Auckland, Seaham and Stanhope with the aim of encouraging visitors to stay longer in each area and spend more money in County Durham. The launch follows months of damaging funding cuts which have seen nationwide promotion of North East attractions cancelled. Melanie Sensicle, c Marketing Wed, 08 Dec 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/12/6/do-you-promote-your-restaurant-online-a3306 And are you a member of the British Hospitality Association?  If you are, then please fill out this short survey on how restaurants are using the internet to promote their businesses. It won't take long and will help give valuable insight into how BHA members utilise online promotional opportunities. Please click here to take the survey. Marketing Mon, 06 Dec 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/11/22/visitbritain-teams-up-with-facebook-places-a3286 VisitBritain has recently joined forces with Facebook to launch the world's first online league table of popular places created by tourists. The unique new development encourages visitors to 'check in' by mobile device every time they reach a notable British location and write a review of what they find. This information then goes automatically to update the new list of "Top 50 UK Places" which is live on VisitBritain's LoveUK site. Dubbed 'a global guest book' for Britain, the leag Marketing Mon, 22 Nov 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/11/12/the-power-of-facebook-a3280 A recent report called Getting to Grips with Social Media and published by Experian Hitwise, says that Facebook is the second biggest source of traffic to all websites after Google. Approximately 1 in 10 visits to a website in September came immediately after a visit to Facebook, up from 1 in 13 visits back in September 2009. Overall, social networks are sending nearly 13% more traffic to online retailers this year than last year. The three dominant players, Facebook, YouTube, and Twitter, ac Marketing Fri, 12 Nov 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/10/3/rolling-roadshows-from-hadrians-wall-country-a2703 Don't miss out on a series of informative 'roadshows' from Hadrian's Wall Heritage that help you maximise on the marketing opportunities offered by this World Heritage Site, as well as learning more about their 'vision for the future'. Details of the 'roadshows':   Date Time Venue Topic Tuesday, 5 October 2010 1200-1400 Segedunum Roman Fort and Baths James Rebanks of Rebanks Consulting speaks on: 'The va Marketing Sun, 03 Oct 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/8/15/its-all-in-the-unique-selling-point-a2651 Visitors are flocking to a cafe near Rothbury - Northumberland that has come up with a unique way of marketing their business.  And it's not only unique, it's 'green' too! Builders thought Darren and Nina remnant were being 'silly billies' when they came up with a novel idea on how to give their rural eaterie unique 'pulling power'.  But they proved they weren't 'kidding' when they opened their unusual venue, and now, with a living roof made of moss Marketing Sun, 15 Aug 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/8/8/tvs-the-hotel-inspector-is-looking-for-accommodation-providers-a2338 The hit series from Channel 5, The Hotel Inspector, is gearing up for its sixth season, and you could be part of it.  The previous series attracted an average of two million viewers to its weekly slot. The production company making the programme are looking for accommodation providers – hotels, guesthouses and B&Bs – to take part. They would like to hear from hoteliers who would be interested in this unique opportunity to get valuable profit boosting advice, prof Marketing Sun, 08 Aug 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/6/18/new-initiative-for-quality-assessed-accommodation-providers-a2588 VisitBritain has teamed up with Findsyou.com - the first online 'find engine' - to allow accommodation seekers to post a 'wanted' advert on the VisitBritain website, outlining exactly what they are looking for.  The search engine then matches the request with suitable accommodation providers who are then able to contact the user directly. This way, specific accommodation can be matched perfectly to visitors' needs from the vast choice available on the VisitBritain site. Fo Marketing Fri, 18 Jun 2010 00:00:00 GMT News http://www.tourismbusinesstoolkit.co.uk/site/news-and-events/2010/6/14/northumberland-lures-film-addicts-from-all-over-the-world-a2593  'One in 10 foreign tourists come to Britain because they have fallen in love with a film location' according to a new study carried out on behalf of the UK Film Council. And one of the most popular locations is Alnwick Castle in Northumberland which doubles for Hogwart's School of Witchcraft in the Harry Potter films. Three million of the annual 30 million visitors from abroad are lured by the picturesque settings of such box office hits (including Harry Potter) as Sherlock Holmes, Marketing Mon, 14 Jun 2010 00:00:00 GMT News