How To Market Your Business

Marketing

Marketing your business

Marketing 'How To' guides

The Toolkit document library contains 11 easy-to-read and easy-to-follow 'How To' marketing guides on ALL aspects of marketing your business including:

• Understanding marketing - an introduction to marketing in 10 easy steps
• Understanding customers and where they come from
• Developing a good customer database
• Maximising your web presence
• Using Google to promote your business
• Using mobile technology
• Using PR and the media to promote your business
• Branding your business
• Finding routes to market
• Using social media

Read and download the toolkit's 'How To' marketing guides

And don't forget, there's lots more marketing help and advice, including logos and photography/videos, on the Marketing Northumberland Toolkit.

Promoting and selling to your customers

Signing up to Desti.ne

Contact your Area Tourism Partnership co-ordinator who will explain the benefits of signing-up to Desti.ne so your business can then be featured on all regional and national websites, and read more about Desti.ne

Online booking, selling online, and taking payments 

Booking online is now 'the norm' for visitors searching for holidays online. 

Desti.ne Frontdesk is an easy to install and use online system that enables you to integrate buying and selling functionality into your website, to trade online, and to reach millions of customers worldwide.

And there's also helpful advice on online bookings, selling online and taking payments within the Toolkit's 'How To....Manage your business finance' (PDF) document.

Making the most of your retail offer

Maximising the profits from your retail offer is becoming more important for attractions, tourist information centres and museums. The Toolkit's 'maximising your retail offer' guides - split into five downloadable sections will help you to:

• look at ways in which the look and feel of your shop influences customers and how you can make them feel comfortable enough to buy
• consider the stock you might sell and how to encourage visitors to spend more
• get tips from local experts, plus examples from other successful retailers within visitor attractions 

Read and download the toolkit's 'maximising your retail offer' guide