Key Facts

Research

Top ten regional tourism facts

• Tourism is of enormous importance to the economy of North East England bringing in £3.9 billion and directly employing 50,000 people
  
• 8.5 million people stayed overnight in the region with a further 73 million people making a day visit to the region
  
• Tourism contributes 5.8% GVA (gross value added) to the North East economy
  
• 46% of all direct expenditure is spent on food and drink
  
• More than half of all expenditure is spent in Tyne and Wear
  
• The average overnight visitor spends £169.47/Day Visitor £33.21
  
• More than £380mn has been invested in tourism developments since 2004
  
• There are more than 10,000 tourism businesses in the North East
  
• Serviced room occupancy stood at 62%
  
• The Great North Museum was the most visited attraction in 2009 with more than 640,000 visitors

Read the full Visitor Economy Report for 2010 or find out more facts and figures from 2010 in the Tourism Intelligence Report March 2011 (PDF)